How we’re paid, in plain English.
Red Post Picks is an independent comparison website. We’re funded by affiliate commissions, and this page explains exactly what that means for the reviews you read.
The short version
Many of the outbound “Visit operator” links on this site are affiliate links. If you visit a casino through one of those links and later sign up there, the operator pays us a commission. You don't pay anything extra and your experience on the operator's site is exactly the same as it would be if you typed the address into your browser directly.
What is an affiliate link?
An affiliate link is a normal hyperlink with a tracking parameter attached. The parameter tells the operator that you arrived from Red Post Picks. If you sign up and become a paying customer on their side, we earn a commission. We mark those links with rel=“sponsored” in line with standard web disclosure practice.
Who pays whom?
The operator pays us. You never pay us. We don't take deposits, we don't handle payments, and we don't hold any of the money involved in your gambling. Anything money-related happens entirely on the operator's side, under their licence and their terms.
Does it affect our reviews?
No. Our reviewers apply the same checklist to every operator. The list of criteria sits on the editorial review policy page and doesn't move based on commercial arrangements. We've declined to add operators that didn't meet our criteria, even where the commercial offer was attractive.
What we promise
- We only list UK-facing operators that advertise a UK Gambling Commission licence on their site.
- We disclose the affiliate relationship clearly on the home page and on every review.
- We never claim a casino is “officially the best”, “guaranteed”, or “risk-free”.
- We never invent player testimonials or numeric review counts.
- We update or remove content when it becomes incorrect.
What we're not
- Not a casino operator.
- Not a regulator.
- Not affiliated with the UK Gambling Commission, GAMSTOP, GamCare or BeGambleAware. We link to them as independent resources.
- Not owned, sponsored or controlled by any of the casinos we review.
If something looks off
If you spot a review that reads more like an advert than a review, please tell us. The contact page is the fastest way to reach the editorial inbox, and corrections go to corrections@redpostpicks.com.